One login. Every metric. No more 8-tab Monday mornings.
A unified dashboard pulling Google Ads, Search Console, GA4, GBP Insights, call tracking, reviews, and CRM into one owner view. Weekly digest emailed every Monday, monthly review delivered live. The single dashboard you'll actually open.
01 — THE RESULTS
What unified reporting changes about marketing decisions.
When metrics live in 8 tools, owners check 0. When they live in 1, owners check daily. Decisions get faster and more right.
02 — WHAT'S BROKEN
Why your marketing reporting is a horror movie.
Eight tools, eight logins, eight different vocabularies. Three of them charge for the export feature. Two are out of sync. The owner stops looking. The agency reports become marketing fiction.
8 tools, no unified view
Google Ads, Search Console, GA4, GBP Insights, call tracking, reviews, social platforms, CRM. Each one tells a different story. None of them tell the full story.
Agency reports are PR pieces
30-page PDFs with green up-arrows on every chart. Designed to make the agency look good, not to inform decisions. You stop reading them by month 3.
Numbers don't reconcile
Google Ads says 84 conversions. GA4 says 67. CRM says 42. "Conversions" means three different things in three places. Decisions made on which version you happen to look at.
Nobody actually checks
Setting up a dashboard is easy. Setting up one your team checks weekly is hard. Most dashboards die within 30 days of going live.
03 — THE STACK
What we wire into the dashboard.
Google stack
Google Ads (spend, CPC, conversions, cost-per-conversion), Search Console (clicks, impressions, top queries, top pages), GA4 (sessions, conversions, attribution paths), GBP Insights (views, calls, direction requests).
Call tracking + reviews
CallRail / CTM / our own AI receptionist. Reviews from Google, Yelp, Facebook, BBB. Volume, rating trend, response rate.
CRM + pipeline
From your CRM (HubSpot, Pipedrive, GHL, etc.) — leads, pipeline value, win rate, source attribution, deal velocity.
Owner view (weekly)
5-minute view: leads this week, spend, calls, top reviews, biggest wins, biggest concerns. Emailed every Monday at 7 AM.
Deep view (monthly)
Full attribution, channel breakdown, keyword performance, cost-per-booked-job, comparison to last month and last year. Delivered live in a 30-minute review call.
Anomaly alerts
Slack/email when something breaks: spend up 40%, calls down 50%, conversion-rate dropped, ranking lost, GBP suspended. Catches problems before month-end.
04 — HOW IT WORKS
Live in 10 days, first weekly digest in 14.
Connect every source
OAuth into Google Ads, Search Console, GA4, GBP. API keys for call tracking, CRM, review platforms. Read-only — we never get write access.
Build the views
Owner weekly view (5 minutes), monthly deep-dive view, and per-channel deep-dives for the agency layer. You approve every chart.
Reconcile
Make sure the numbers add up across tools. Document the methodology so when GA4 says 67 and Ads says 84, you know exactly why.
Alerts + delivery
Anomaly alerts wired. Monday 7 AM digest scheduled. First monthly review booked.
05 — THE DETAILS
Why a weekly digest beats a monthly PDF.
The single biggest factor in whether marketing reporting actually changes decisions is cadence. A monthly 30-page PDF is read once and forgotten. A short weekly digest gets read far more often and prompts more decisions through the quarter. We optimize for cadence over comprehensiveness — the deep-dive lives in the dashboard for when you want it.
The Monday-morning email is plain text + a few numbers + one chart + the one thing to act on this week. It's quick to read on a phone. Most owners tell us it's the marketing email they actually open.
Cadence > comprehensiveness
A short weekly digest gets read far more often than a monthly PDF. We optimize for the email you'll actually open Monday morning.
Reconciliation is a feature
Google Ads vs. GA4 vs. CRM almost never agree. We document the methodology per metric so you know which to trust for which decision.
Pricing model
Part of our Smart Website & Marketing Package at $500/mo (a 12-month agreement) — included in or added to your plan. We confirm the exact scope for your business at your free audit.
Reconciliation: why the numbers don't match
Google Ads and GA4 disagree because they measure differently — Ads counts conversions in click time, GA4 counts in session time. CRM disagrees with both because not every form fill becomes a real lead. We document the methodology for each metric so when numbers diverge, you know why and which one to trust for which decision.
Reconciliation
We reconcile the sources so you do not have to
06 — FAQ
Common reporting-dashboard questions.
Google Ads, Search Console, GA4, Google Business Profile, Bing Ads (if used), Facebook Ads, LinkedIn Ads, CallRail/CTM/our AI receptionist, your CRM (HubSpot, Pipedrive, GHL, Salesforce, etc.), Google/Yelp/Facebook/BBB reviews, and your dispatch tool (Jobber, Housecall Pro, etc.).
We use it under the hood for some clients. The visible product is a clean Monday-morning email + a focused dashboard, not a cluttered Looker page with 40 widgets nobody opens.
Most agency reporting is a PDF designed to make the agency look good. Our dashboard is designed to inform your decisions — including "this isn't working, kill it." We'd rather lose budget than have you stop trusting the numbers.
Yes — anomaly alerts. Spend up 40%, calls down 50%, ranking lost, GBP suspended, conversion rate halved. We send a Slack or email alert promptly after we detect it.
It's part of our Smart Website & Marketing Package at $500/mo (a 12-month agreement) — most clients get this capability included in or added to that plan, alongside the website, Local SEO, reviews, and the AI front desk. We confirm exactly what's included for your business at your free audit.
Yes — we'll send you a redacted dashboard from a real AQM client (with permission) so you can see the actual layout, the actual cadence, and the actual decisions the dashboard surfaces.
07 — RELATED
Pair the dashboard with...
Call Tracking
Calls are the data layer the dashboard most needs. Without tracking, half the leads in service businesses are anonymous in your reporting.
Explore Call Tracking NurtureCRM Pipeline
Pipeline value, stage age, and win rate flow into the dashboard. Marketing efficiency tied to closed revenue, not just leads.
Explore CRM SearchLocal SEO
SEO progress is most visible in the dashboard — map-pack rank, GBP views, organic clicks, calls-from-organic, all trended weekly.
Explore Local SEO
See a sample dashboard from a real client
Get a redacted version of a real AQM client dashboard.
Send us your industry + rough company size. We'll send back a redacted client dashboard from a similar business so you can see the actual layout, cadence, and decisions it surfaces. No commitment, no pitch.