Reviews on autopilot. Not on a sticky note on your dashboard.
Every completed job triggers an SMS + email review request at the smart-timing window. Routes the customer to Google, Yelp, Facebook, or Angi based on where you need volume. Filters at-risk customers into a private feedback loop before they go public.
01 — WHAT WE DO
What happens when you ask everyone, every time.
Built for service businesses across home services, dental, and law. Reviews are the biggest single lever in local SEO — and most businesses leak the asks.
02 — WHAT'S BROKEN
Why your competitors are pulling ahead in the map pack.
Reviews are the single biggest signal in Google's local algorithm — volume, recency, rating, and response rate all weighted heavily. Most owners ask for reviews "sometimes," which is functionally never.
Asking is awkward
Even great owners forget. The job ends, money changes hands, and the moment passes. Reviews stay flat for years.
Old reviews lose weight
Google ranks recency heavily. A 5-star review from 2019 helps less than a 4-star from last week. Stale review profiles quietly slide down the map pack.
One-star reviews go unanswered
73% of small businesses don't respond to reviews. Google sees that. So do prospective customers reading your profile.
Fake-review services get you suspended
Buying reviews is the fastest way to get your GBP suspended for 30+ days. We've fixed dozens of suspensions caused by exactly this — never worth it.
03 — THE STACK
What's wired into the request flow.
Smart timing
Industry-tuned send windows. Plumbing: a few hours after the job. Restaurants: same evening. Dental: next morning. Tuned to the window that converts best per industry.
SMS + email
Two-channel reach catches customers wherever they read. Personalized with name, service, and tech name. Single tap → Google review form pre-filled.
Multi-platform routing
Route to Google, Yelp, Facebook, BBB, Angi, or your industry directory based on which one most helps your rankings this month.
Negative-feedback diversion
1–3 star intent? Goes to a private feedback form first — owner-only. You can resolve before it lands publicly. Compliant with platform rules.
AI-drafted responses
Every incoming review gets an on-brand draft response in your dashboard, fast. You approve, edit, or send as-is — so every review gets a reply without you writing them yourself.
Reporting that matters
Weekly digest: requests sent, conversion rate by service, rating trend, response rate. Per-tech leaderboard if you have a team.
04 — HOW IT WORKS
Set up in about a week, then it runs on its own.
Connect job source
We pull from your CRM, dispatch tool, or POS — Jobber, Housecall Pro, ServiceTitan, Square, Toast, or a simple Zapier feed.
Templates + timing
Custom SMS + email per service type, smart-timing windows. You approve every template before any send.
Routing rules
Where to send each customer: usually leaning on Google first, then a rotation with Yelp + Facebook based on where you need volume.
Soft launch
Process your recent completed jobs as a backfill. New jobs trigger automatically. We watch the early reviews and tune from there.
05 — THE DETAILS
Why review velocity beats review count.
If you have 200 5-star reviews from 2018 and your competitor has 80 from the last 12 months, the competitor outranks you. Google weights recency heavily because users do — a stale review profile signals "this business may have changed." Velocity, the rate at which new reviews come in, is the lever that moves rankings fastest.
The smart-timing piece matters more than most owners realize. Asking soon after a plumbing job converts far better than asking a day later, and a week later barely converts at all. Different industries have different windows — the SMS + email cadence is industry-tuned.
Smart-timing windows
Plumbing: a few hours post-job. Restaurants: same evening. Dental: next morning. Each request fires in the window that converts best for that industry.
Diversion is allowed
Google's policy forbids gating the public review option. Diversion — routing unhappy customers to a private form first — is fine. We do it correctly.
Pricing model
Part of our Smart Website & Marketing Package at $500/mo (a 12-month agreement) — included in or added to your plan. We confirm the exact scope for your business at your free audit.
Negative reviews and the diversion question
The diversion flow — sending unhappy customers to a private form first — is allowed under Google's policy as long as you don't gate the public option (you can't say "only happy customers may leave Google reviews"). Done correctly, it routes would-be 1-stars into a resolution conversation with the owner, which often turns into a 5-star review later.
Where reviews fit in the bigger plan
Reviews are the engine that powers Local SEO — they directly drive map-pack rankings. They also build the trust signals that make every other channel (Ads, social, organic) convert better. A review-automation rollout builds the lifted ranking and conversion that compound over the 3-6 month local-SEO build.
This is the standalone widget. The full engagement is different.
This page covers the Review Automation as a drop-in feature you can bolt onto any site. If you want the full done-for-you build — strategy, integration, ongoing optimization, and this widget as one piece of a unified system — that lives at the Reputation Management agency engagement page. Different intent, different price point, different scope.
Review Automation
This page. A drop-in review-request engine.
Reputation Mgmt
The full done-for-you reputation program.
Different intent, price, and scope
06 — FAQ
Common review-automation questions.
No, asking for reviews is encouraged. Buying reviews is forbidden. We never buy. We send personalized SMS + email requests to real customers after real jobs — completely policy-compliant.
Allowed if done correctly: you can route customers to a private form first, but you can't gate the public option. We send the public review link in the same message — the customer can take either path.
Once you go live, every completed job starts triggering a request, and we backfill by asking your recent completed jobs at launch. Building real review volume and the rankings that follow is a 3-6 month effort, not an overnight switch.
Yes. We rotate based on where your profile most needs volume — usually leaning on Google first, then a mix across the platforms that matter for your business.
AI drafts an on-brand response for every incoming review. You approve, edit, or send as-is — so every review gets a reply without you writing them yourself.
It's part of our Smart Website & Marketing Package at $500/mo (a 12-month agreement) — most clients get this capability included in or added to that plan, alongside the website, Local SEO, reviews, and the AI front desk. We confirm exactly what's included for your business at your free audit.
07 — RELATED
Pair review automation with...
Local SEO
Reviews are the #1 ranking signal in the map pack. The full Local SEO stack uses your review momentum as the foundation for citation + GBP work.
Explore Local SEO TrustReputation Management
Beyond automation — full reputation strategy: review monitoring across 30+ platforms, sentiment analysis, escalation playbooks.
Explore Reputation CaptureOnline Booking
Booking → service complete → review request — the full closed loop. Booking widget is the cleanest source of "job done" triggers.
Explore Booking
Free review-velocity audit
See exactly how many reviews you should have by now — and aren't.
Free 20-minute audit comparing your review velocity, recency, and response rate against your top 5 local competitors. We'll send you a 2-page report with the specific numbers.